Head of Market, Maryland

Who we are:
At Vireo Health, we’re not just another cannabis company—we’re a movement. Founded by physicians and driven by innovation, we blend science, technology, and passion to create top-tier cannabis products and experiences. Our team of 500+ bold creators and trailblazers are shaping the future of the industry, and we want you to be part of it.

We take pride in being one of the most diverse and inclusive workplaces in cannabis, fostering a culture where everyone belongs. Through employee engagement, community events, and non-profit partnerships, we’re building more than a business—we’re building a community.

As we rapidly expand nationwide, we’re looking for talented, driven, and passionate people to join us. If you’re ready to turn your passion into a career, let’s grow the future together.

What the role is about:
As Head of Operations, you will have full ownership and accountability for the largest indoor grow facilities in Maryland as well as retail and wholesale. These facilities require seamless coordination across Cultivation, Production, and Sales to meet market demands.  Additionally, you will oversee the entire supply chain, including facilities, transport, and logistics, ensuring seamless delivery to both internal retail locations and external wholesale partners.

What impact you’ll make: 

• Own all aspects of cultivation, lab, packaging, facilities, logistics, and distribution to ensure efficient operations.
• Manage a cross-functional team across multiple facilities, ensuring collaboration and alignment with state and national goals.
• Create and implement strategic operational plans in coordination with the State, National and Executive leadership teams, focusing on aligning state operations with market demands and retail strategies.
• Understand the market and anticipate pricing, quality and market shifts by staying ahead of the competition and providing key insights to the leadership team.
• Set production goals based on S&OP meetings and optimize inventory to meet market needs.
• Work closely with sales teams to understand and meet market demands and conduct customer visits to gain insights and align operations accordingly.
• Manage the state operations P&L, ensuring financial targets are met while maintaining cost control and operational efficiency.
• Champion initiatives to maintain and improve safety standards across all facilities and drive site quality metrics to ensure consistent product quality and compliance with regulations.  
• Develop equipment and labor capacity models to anticipate and plan for scaling needs, ensuring the smooth expansion of operations as demand grows.  
• Plan and oversee new product launches, implement new technologies, and optimize workflows.
• Undertake other duties as required to support the overall success of the state operations and achieve business objectives.

• 5+ years of experience in the cannabis industry
• Bachelor’s degree in Management
• Experience in a USDA/FDA-regulated environment
• Strong analytical and quantitative skills
• 5+ years of people management experience
• Proven ability to develop and execute strategic plans
• Experience collaborating with sales teams and managing supply chains
• Familiarity with multi-tiered supply chains and machine automation
• Ability to adapt in a fast-paced, evolving industry

• Proficiency with multiple software platforms and willingness to develop custom tools

• MBA preferred
• Adult Use Cannabis Industry Experience Preferred

Why Choose Vireo
Life’s too short to work somewhere that doesn’t ignite your passion. The cannabis industry is fast-paced, innovative, and full of opportunity—where science meets creativity, and wellness meets culture. 

At Vireo Health, we’re pioneering the future of cannabis with a team that’s as dynamic as the industry itself. Here, you’ll find a workplace that’s collaborative, inclusive, and driven by HEART and purpose, where your work has a real impact on people’s lives. 

Whether you’re cultivating the highest-quality plants, crafting cutting-edge products, or shaping unforgettable customer experiences, you’ll be part of something bigger. If you’re looking for a career that’s exciting, meaningful, and full of growth, let’s build the future of cannabis together. 

✅ A Growing Industry: Work at the leading tech company in the cannabis industry and help shape the future
✅ Passionate Culture: Join a team that truly cares about the plant, the people, and the purpose behind what we do
✅ Employee Perks: Enjoy competitive pay and benefits, paid time off and employee discounts
✅ Making an Impact: We’re committed to education, sustainability, and giving back to the communities we serve.

EEO Statement
Vireo Health, Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. www.vireohealth.com