Brand and Sales Specialist

Who we are:
At Vireo Health, we’re not just another cannabis company—we’re a movement. Founded by physicians and driven by innovation, we blend science, technology, and passion to create top-tier cannabis products and experiences. Our team of 500+ bold creators and trailblazers are shaping the future of the industry, and we want you to be part of it.
We take pride in being one of the most diverse and inclusive workplaces in cannabis, fostering a culture where everyone belongs. Through employee engagement, community events, and non-profit partnerships, we’re building more than a business—we’re building a community.
As we rapidly expand nationwide, we’re looking for talented, driven, and passionate people to join us. If you’re ready to turn your passion into a career, let’s grow the future together.

What the role is about:
We are seeking an energetic and experienced Brand & Sales Specialist to join our growing dynamic team! The Brand & Sales Specialist will be responsible for establishing, developing, and growing wholesale sales through positive customer interactions, product training and customer engagement. Additional responsibilities include spreading brand awareness and increasing wholesale sales through field marketing efforts, product training and customer/patient engagement. This individual will achieve established sales targets by managing positive customer-focused relationships with New York licensed medical and adult use marijuana dispensaries and staff be dedicated to creating a dominant presence by managing positive customer-focused relationships with all New York licensed adult use and medical marijuana dispensaries and staff. This position reports directly to the Head of Wholesale NY and is applicable to the NY metro area.

What impact you’ll make: 

• Identify prospective customers, lead generation and conversion.
• Prospect and maintain a highly organized schedule of regular on-site & off-site staff education meetings and events.
• Ability to analyze the market potential, track sales and plan a growth strategy.
• Ability to continuously assess cold/warm/hot opportunities and prioritize your time and activities accordingly to hit your targets
• Engage with buyers and schedule ongoing product engagement to ensure reorders.
• Ability to coordinate sales efforts with team members and other departments. Collaboration and asking for help is a key to success.
• Develop strong working knowledge of the New York cannabis industry, Adult Use and Medical Marijuana Programs and understanding of the competitive market, keeping industry knowledge current and up to date.
• Ability to demonstrate high motivation and desire to exceed goals.
• Identify and sustain key merchandising opportunities for accounts with dominant product placements and displays, ensuring execution and alignment with all sales programs.
• Present and discuss sales and marketing collateral, brand values, products, cultivar genetic information and value adds.
• Participate in operations planning by effectively communicating and maintaining inventory levels on all point-of-sale items and collateral.
• Serve and support Vireo as a brand representative for community outreach, industry events and trade shows as opportunities occur.
• Identify and follow up on leads via phone and email, documenting all attempts and outcomes of leads.
• Transport, setup, breakdown and maintain trade materials and table displays as needed.
• Maintain all applicable reports and records, including those mandated in NY.
• Be our local New York wholesale representative with extensive knowledge of specific items in the Adult Use and Medical Marijuana space.

• High School Diploma.
• Must be 21 years of age or older.
• 2+ years of formal sales/networking experience.
• 2+ years cannabis industry experience (preferred).
• Self-starter who understands how to generate sales and drive sell-through.
• Excellent verbal and written communication skills.
• Excellent presentation skills.
• Excellent collaboration skills.
• Proficient or working knowledge in Microsoft Office (Word, Excel, PowerPoint).
• Ability to work independently and as a team, both in person and remotely.
• Experience working in a sales role in a highly regulated industry preferred.
• Experience with sales management or CRM software preferred.
• Ability to travel up to 50% -75% and overnight.
• Ability to work weekends.
• Clean driving record, and valid driver’s license required.
• Access to a reliable vehicle to support regular job duties and customer deliveries as needed
• Extended periods of prolonged sitting and standing.
• Extended periods of prolonged use of office equipment including computers and phones.
• Ability to lift up to 25 pounds.

Why Choose Vireo
Life’s too short to work somewhere that doesn’t ignite your passion. The cannabis industry is fast-paced, innovative, and full of opportunity—where science meets creativity, and wellness meets culture. 

At Vireo Health, we’re pioneering the future of cannabis with a team that’s as dynamic as the industry itself. Here, you’ll find a workplace that’s collaborative, inclusive, and driven by HEART and purpose, where your work has a real impact on people’s lives. 

Whether you’re cultivating the highest-quality plants, crafting cutting-edge products, or shaping unforgettable customer experiences, you’ll be part of something bigger. If you’re looking for a career that’s exciting, meaningful, and full of growth, let’s build the future of cannabis together. 

✅ A Growing Industry: Work at the leading tech company in the cannabis industry and help shape the future
✅ Passionate Culture: Join a team that truly cares about the plant, the people, and the purpose behind what we do
✅ Employee Perks: Enjoy competitive pay and benefits, paid time off and employee discounts
✅ Making an Impact: We’re committed to education, sustainability, and giving back to the communities we serve.

EEO Statement  
Vireo Health, Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. www.vireohealth.com 

Base Pay: $55-$65k
Commission: Structure based on sales achievements
Overachievement incentives: Unlock additional rewards in support of company objectives